Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. The following reasons show why your company NEEDS a professional website, no matter what size your business.
Today, more and more consumers use the Internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a storefront to promote your products or services.
As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the budget of designing a website varies, once it’s up and running, a website for a small business is not that big of a cost. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
Keep your Customers informed.
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
Enter the Global Market
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
People will look for you Online.
Sooner or later, someone’s going to type your name or business into a search engine. What do you want them to find? Nothing, or even worse, your competition. These are people who want to find you. They are looking for what you are selling and if you don’t have a website then you’re letting them down – they expect to find you Online. For many people, you might as well not exist if you can’t be found with a search engine. Not having a website is like not bothering to get listed in the phone book. Can you run your business without a phone? In this information age we live in being Online is vital.
It is always accessible.
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
Ultimately, having a professional Website combined with a strong Social Media presence is essential in order to have a successful and lucrative business.
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